How do you measure whether an AI agent helps sales or creates more work?

Question

Accepted Answer

Measuring an AI agent's impact on sales involves tracking key performance indicators such as conversion rates, average deal size, and sales cycle length. It also includes monitoring sales team productivity, for instance, the number of qualified leads generated or proposals created per representative, along with customer satisfaction scores. Conversely, signs of an AI agent creating more work include an increase in manual data correction or post-AI output verification time by sales personnel. Other indicators are a rise in customer complaints directly linked to AI interactions or a measurable decrease in the time reps spend on high-value selling activities due to AI oversight or rework. Ultimately, a holistic assessment compares these positive and negative impacts, ensuring the AI genuinely amplifies human efforts rather than diverting them.